Digital Marketing 數位行銷


Social e-commerce, traffic fission, sharing many times. Why is WeChat awesome? Top social platform, 1.2 billion users, high frequency usage, high user trust, and obvious traffic advantage. Isn’t WeChat + social e-commerce a god?

The answer is self-explanatory-the emergence of massive e-commerce mini-programs fully shows how promising this business is. Domestic businesses have a keen sense of smell, and UAE businesses are not far behind. , Many friends consulted us about the mini program e-commerce plan, and today we will talk about what everyone is most concerned about and the most prone to problems-the online payment link of the overseas main mini program

Case number one

A customer, a Beijinger who runs a small restaurant in New York, created a small program for Chinese and Chinese tourists to order food, plus WeChat payment for checkout, and the customer’s money was directly collected into the domestic WeChat merchant account. Sounds exactly the same as the restaurant practice in China now, doesn’t it? But in two days IRS (United States Internal Revenue Service, full-fledged police and FBI) ​​will come to them because of tax evasion. You see, the same service model is convenient for the public in China, but it becomes illegal in the United States. The key point is that the region where the business is located is inconsistent with the region of payment and settlement. For the business in the United States, the income from the business goes to the Chinese account. IRS definitely can’t bear it.

Case two

When a customer is abroad, he shows the discounted merchandise of a nearby supermarket to domestic consumers through a small program. The consumer adopts a private transfer mode to pay. After payment, the customer mails the product to the country in the form of a private package. It sounds like a very familiar model. Isn’t this just a private purchase. But in fact, there are more non-compliances here than in the previous example, and they are even more serious.

  1. Private parcel mailing of goods is equivalent to bypassing the customs, and after a large amount, it is smuggled.
  2. To earn RMB but consume foreign currency, there must be exchange channels, and the order information does not go through the customs, and there is no way to verify it. It does not meet the KYC (Know Your Customer) regulations and is suspected of money laundering.

So what is the correct approach?

To find out whether your e-commerce project can be carried out in the form of a small program, you must first clarify these issues:

1. Who are the consumers? What currency is paid? Where does the payment scenario happen?

2. What are the products or services provided? If it is a service, where is the service scenario?

3. What is the settlement currency of your payment? Where is the settlement scene?

Some friends find it troublesome: “Isn’t e-commerce cross-regional? I just want to e-commerce existing products and services, why so many things?”
Yes, e-commerce is cross-regional, but financial settlement is regionally different . In other words, your orders can come from all over the world, but the flow of funds is subject to regional legal restrictions and supervision. Therefore, different customers served and different payment and settlement scenarios will affect the business process of the project and even determine whether the project is compliant. , Whether it is illegal.

In the first example, the consumer is overseas, and the payment scenario also occurs overseas, so you should find a local WeChat payment agent to connect overseas WeChat payment with the local bank account of the local company. In this way, although the consumer spends RMB, the financial institution actually converts the currency into local currency during the consumption process, and the income is transferred to the local bank account. All processes are no different from local consumption, and they are fully compliant.

In the second example, the consumer is in China, and the payment scenario also occurs in the country. In fact, it is a standard overseas shopping model. Although the actual staff may be abroad, the domestic company mini program and payment are still required. Then you only need to connect to the customs and connect the order information, payment information, and customs information, and you can properly carry out the overseas shopping business.

All in all, when it comes to cross-border business models, compliance is the top priority . However, there are many details of cross-border receipts and payments that are completely different from domestic payments. If you move a domestic business to a foreign country, you will be frozen by the micro-envelope number if you are not careful, or you will end up in violation of laws and regulations. The risk is not small.

In order to facilitate the strict review, TC does not support foreign entities to open WeChat payment by themselves for the time being, all of which need to be accessed through a third-party service provider, and can only be opened after strict review.

Currently, WeChat cross-border payment has supported compliant access to 49 countries (regions): Hong Kong, China, Macau, Taiwan, South Korea, Japan, Thailand, Singapore, the United States, the Netherlands, Canada, Indonesia, the Philippines, New Zealand, UAE, France, Vietnam, Cambodia, United Kingdom, Australia, Italy, Malaysia, Germany, Switzerland, Kenya, Kazakhstan, Liechtenstein, Luxembourg, Maldives, Russia, Israel, Sri Lanka, Austria, Greece, Hungary, Portugal, Spain, Iceland , Norway, Sweden, Denmark, etc. The above-mentioned countries and regions all support cross-border payment through service providers.

The Mini Program Mall of the Weimob Group has opened up the WeChat payment docking service with WeChat payment service providers in the UAE, which can realize the consumption scenario UAE, settlement scenario UAE, settlement currency dirham, and compliant online use of WeChat Mini Program in the UAE Collection function . Moreover, only the Mini Program of the Weimob Group can directly share Moments.



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